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Search Engine News
[95]Google Cracks Down on Arbitragers
Written by[96] Terri Wells
Article Rating: star star star star star / 6
2006-07-25
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1. [105]Google Cracks Down on Arbitragers
2. [106]Coming in for a Landing
3. [107]Prices Take Off
4. [108]Crash Victims
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Google Cracks Down on Arbitragers - Prices Take Off
(Page 3 of 4 )
In fact, some AdWords users are already seeing some kind of effect
from the program. Changes to algorithms never happen without some
bumps along the way, or so it seems. This one is no exception. A
number of advertisers have reported what can only be described as
hyperinflation on AdWords, and many insist that they arent running
MFA sites.
E-consultancy wrote about the experience of Trevor Ginn, head of
consulting at Auctioning4U. The company is based in the UK, and helps
its customers sell goods on eBay. In one week, Auctioning4U saw its
average click costs rise by 2000 percent. Ads that originally cost
less than 50 pence per click now cost more than five pounds.
Ginn isnt alone. Graywolf, a regular blogger on SEO topics at
Threadwatch, has seen many of his keywords turned off due to low
quality. In a post that included a screen shot of the situation to
prove his point, he explained that two of his keywords, originally
running in premium positions with a double digit click through rate,
have suddenly become low quality and have had their bid prices jacked
up to $1.00 and $5.00! How do you go from premium position to low
quality overnight? How can you justify the price doubling or
increasing by a factor of 10 overnight?
If Googles strategy was working, one would assume that the increased
bids were caused by a low quality score, which, given the timing,
would be due to the landing pages being of low quality. Except that
doesnt appear to be true, at least in Ginns case. E-consultancy
looked at his landing page, and it appeared to give a description of
Auctioning4Us services, which was reasonable and relevant given his
ad. In the case of Graywolf, by his own description, his landing page
isnt ad-filled at all - its a single product with the products
description and a Buy Now" button, which goes through a redirect page
and then to the merchants web site. Assuming the ad mentioned the
product, its hard to see how the landing page could be more relevant.
[112]Next: Crash Victims >>
[113]Discuss Google Cracks Down on Arbitragers
[114]Since I wrote this article, Ive heard more about people getting
sticker shock from...
[115]This change has hugely impacted affiliate sites as well. It
doesnt matter if you...
[116]I love when google screw up things.It proves me more and more
they have no clue...
[117]Quite a bit of what Ive read about the impact of these changes
seems to agree with...
[118]Do you really want to call a coupon affiliate site" a quality
site? I think there...
>>> [119]Post your comment now!
>>> [120]More Search Engine News Articles >>> [121]More By
Terri Wells
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